N.Avenue Club Summit Showcases Real-World On-Chain Use Cases in Non-Financial Sectors

## Executive Summary: N.Avenue club Summit 2026 N.Avenue, the operator of NADA NEWS, hosted the "N.Avenue club Summit" on March 19, 2026. This annual gathering of Japan's largest corporate Web3 business community featured presentations from 11 leading organizations. Part 2 of the event report highlights five key presentations, including those from the entertainment sector and a foreign embassy. ## Key Presentations ## 5. Tokyu Fudosan Holdings (Tokyu Land Corp) Maiko Kishino (CX & Innovation Promotion Dept.) Addressing structural issues in the hotel industry—such as cash flow lags and high cancellation rates—Tokyu Stay launched its "Official Accommodation Rights Resale Service" in January 2026. Building on their experience with "Niseko Powder TOKEN" NFTs since 2022, they developed a system that tokenizes fixed-date stays as NFTs, enabling one-click secondary market trading. - Expansion: Started with 6 facilities in Jan 2026, expanding to 30 by late March. - UX Design: For the 300,000 "SMART CLUB" members, wallets are automatically created in the backend during registration. This "invisible Web3" design ensures users remain unaware of the underlying blockchain technology. - Future Outlook: Scaling the model to golf courses and ski resort memberships. ## 6. SKY Perfect JSAT Kazuki Sato The presentation centered on "SKY Perfect Voting," launched in December 2023. Examples included the idol group WHITE SCORPION and character/educational events utilizing Lawson Ticket NFTs. - Monetization: A significant 70-80% of ticket buyers made "add-on" NFT purchases, demonstrating a successful monetization model combining real-world events with Web3. ## 7. BIPROGY Yuki Makino Stated a commitment to "building commercial flows on-chain rather than focusing purely on finance." Proven use cases include visualizing customer personas via Web3 wallets through stamp rallies for the Japan Fencing Federation, Sogo & Seibu, and JR-affiliated companies. ## 8. CAC Yuki Takahashi As a long-standing SIer celebrating its 60th anniversary, CAC announced the addition of "Base" as its third core blockchain (alongside Avalanche and Solana), driven by the explosive growth of transactions in the AI Agent domain. ## 9. Embassy of Switzerland (Swiss Business Hub) Toshihiro Matsuda Highlighted Switzerland’s robust environment for attracting crypto firms, specifically in the Canton of Zug (Crypto Valley), where the effective tax rate is kept below 12%. With the Ethereum, Solana, and Cardano Foundations already headquartered there, he invited attendance at the "Point Zero Forum" (June 23-25). ## Business Development Insights ## Insight 1: "Invisible Web3 UX" is the Key to Social Implementation The Tokyu Stay resale model represents a "final form" for Japanese corporate Web3 integration. - The Blueprint: (1) Auto-wallet provisioning for 300,000 existing members, (2) Total removal of jargon like "NFT" or "Web3" from booking screens, and (3) Zero operational load through bi-directional PMS integration. - Strategic Takeaway: Any business with a large existing member base (airlines, railways, department stores) can pivot "dead money" (cancellation fees) into new revenue through secondary markets. ## Insight 2: The Shift to "Base × AI Agents" CAC’s adoption of Base (Coinbase’s Ethereum L2) is a major signal. Base is becoming the de facto chain for AI agent payments and autonomous commerce. - Strategic Takeaway: Domestic SIers must shift from "Ethereum/Polygon-only" to a triple-threat strategy of Avalanche + Solana + Base. The rise of "AI agent payments" by global giants (Mastercard, PayPal, Stripe) necessitates urgent API planning for Japanese payment providers. ## Insight 3: Solving the Scaling Problem via Japanese Assets and Global Expansion The Advisory Board identified a structural bottleneck: non-financial Web3 is difficult to scale and sustain due to high content costs and IP holder hesitancy. - The "Skip" Strategy: Bundle Japanese digital content (Anime, VTubers, J-POP) with global financial infrastructure (Stablecoins, Offshore DeFi) to expand globally while effectively "skipping" domestic regulatory hurdles. - Fandom × RWA: Creating hybrid products like "Artist Priority Access + Security Tokens" (Fan-support finance) represents a unique Japanese product category. - Cross-border Schemes: Utilizing Switzerland (Zug) for global headquarters to achieve tax efficiency while leveraging Japanese IP for international expansion.